Why A High Quality Logo Design
Does Not Cost $50
There is a lot more to a logo design than most might think. Sometimes I will quote an individual and I will hear “well I can get a logo from X company for $50” which is true, but those logos are $50 for a reason, they’re honestly not that great. You really do get what you paid for when it comes to design. see below for an info graph for a more in-depth explanation.
A good designer will put a lot of thought and research into a logo design such as color, font, research about the target audience, how it will look on a business card or a billboard and your line of work. All of these aspects will come into play when designing, as well as the amount of time it takes to design the logo. Everyone values their time, don’t they? A lot of designers also have more than one client or more than one job, some have full-time jobs on top of freelancing, so it is no wonder we value our time. As designers, we can put an actual currency amount on our time.
After all, we are creating a brand
Before I start a logo design I will do research first if I need to school myself on my clients’ line of work. There are a lot of professions out there that I am not sure what they do, therefore I would not want to put a cat on a mechanics logo. (You get the drift)
Sketch it out
As a designer, I will sketch a few rough drafts with icons and words, such as slogans and colors before I even touch a program to start building a personalized logo design so I can get all my thoughts out on paper. I will then ask the client who thier target audience is, so i know whom to appeal the logo to. In order for me to learn more about the clients target audience and their company, I will do more research on the trends of thier target audience.
After I have drawn a few sketches out, its time to get down to business.
(lets get down to business, lets defeat the Huns (if you’re a disney fan you’ll get it))
After I have done my research and a few sketches I go to illustrator for logos.
side note: Illustrator is for illustrations, it will keep your logo crisp and non-pixelated no matter how big or small you need your logo.
Some designers including myself will draw up such a great logo or illustration for that logo that I will scan it in and trace it with the pen tool in illustrator.
When I do not trace a sketch I will design from scratch in illustrator. I try to keep logos clean. My motto is “less is more”. I also give my client 2-3 logo concepts to choose from. Usually, from those 2-3 designs my client likes 2 of them, so I take those two logos and combine them per their changes. After those changes, there is usually a week of time that the client and I going back and forth on changes and small tweaks via email. I do not stop the design process until my client is 100% happy with the outcome of their logo.
After all, word of mouth is the best source of advertising. You want to make your clients happy so they’ll tell all their friends about you.
Send it for approval
Now, from my 10 years experience, this design process takes up a good chunk of my time, anywhere from a few days to a few weeks. If you design a logo in 1 day and the customer is 100% satisfied with the logo, then that is rare (LOL). In my ten years, I have probably only had a handful of clients happy with one day of design, granted that is saying I spent a whole 8+ hours on their logo and we went back and forth via email with changes throughout that whole day.
Designers who pride themselves on great work will never charge $50 for a logo because we know how much work actually goes into a logo and we value our time.