Graphic design

Why you should have a persona for your business.

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You’re probably thinking “oh I know who my target audience is, I don’t need a persona”

This may be true that you do know who your target audience is. But there are many benefits of having a persona.

First of all, let me explain what a persona is just incase you are scratching your head or about to google it lol. A persona is a written snippet of a made up person with their interests, likes, career and hobbies along with age and a photo. You usually come up with this made up  information by doing user interviews first. Now you’re probably asking why do I have to do interview??

So you have this awesome idea of a product or service and you’re ready to start a business right?? Wrong! Stop right there. First ask yourself if your product or service is a solution for customers problems?  If not, go back to the drawing board and find a solution to their problem. But if you answered yes, then proceed to interviews. Let your customers try out your services free of charge or at a discount so you can get honest feedback from your users. After you get your feedback from the users and they tell you what they liked, didn’t like, what problem they had, etc. Take all of your research from your users and design a persona with all of the combined feedback.

Benefits of a persona

  1. It will help you stay on brand – Building a persona helps you and your company stay on brand. When you keep coming back to your persona you’ll remember what solution your solving and for whom.
  2. It will humanize your target audience – instead of just looking at data and stats, having a persona will make your target audience feel more like an actual person. Because you’ll give your persona a name too. So when you get stuck, you’ll turn to your persona and ask yourself “what would Aiden like?”
  3. A great understanding of customers behaviors and needs (not wants) – Believe it or not, people don’t know what they want, so instead we figure out what they need. You’ll take the features that most users needed and add that feature to your product or service. If only one person wanted a certain feature, you cannot add data from one consumer,  If that was the case, a blow dryer would have 1000 buttons. You should be looking for patterns in your research.

Above is a persona I put together after many user interviews and feedback for an app design. I took all of my data that I saw a pattern throughout my interviews and added that to my persona. My Aiden persona has helped me stay on brand as well as humanize my users for my product. My product is for an app and a responsive website. If you’d like to learn more about responsive websites check out my blog post on responsive websites and the benefits of a mobile-first design! https://labellegraphics.com/2019/03/28/benefits-of-mobile-first-designing/(opens in a new tab) 

 

Don’t forget to comment below on anything I may have missed for personas and their benefits!

Design

Benefits of mobile-first designing

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So why should you be designing with a mobile-first mindset?

Well as you probably already know every one already uses their phone for almost everything! 

If you’re not designing for mobile you could be missing out on some awesome clients.

Think about it, if you’re on a website on your phone and its taking way too long to load or it just looks terrible and is hard to navigate on your smart phone, what do you do? Most people will give up and go find a different company that offers the same product or service with a more user friendly website. Customers only stay on your website for 7 seconds or less, so if they cannot find what they are looking for in 7 seconds, you just lost a potential customer. So now do you see why you should always be designing mobile-first? 

Responsive Websites

There are a few ways you can implement mobile-first designs, you can use a web design platform such as WordPress or square space and while designing be sure to make it a responsive website, this means it will automatically adjust to the screen size you are on. If you are using a tablet or phone, the site will adjust the size of all of the elements on your pages to fit that screen. Having one site and using the responsive option will save you time and money.

2 URL’s

This one costs a little more because you will have 2 different websites, you will design one for mobile and one for desktop. Of course there are benefits to having separate sites for each platform such as you can design precisely for each platform exactly how you want and not have to worry about some elements looking a little weird on desktop if you designed a responsive site for mobile. Like I said above though this one is not for the start up company who needs to figure out how to save money.
 

I personally prefer a responsive website

due to the fact you only have the up-keep of one website also the cost factor plays a big role for me because I am a small business, I am also frugal by nature, so I look for deals and ways to cut cost all the time, of course there are some things you should just not cuts costs on such as logos, you really do get what you paid for when it comes to logos. If you’d like to read more into logos check out  https://labellegraphics.com/2018/10/31/why-a-high-quality-logo-design-does-not-cost-50/

 

Benefits of a Mobile-First Website 

  • It will look great on Mobile- since most customers are already on their phone searching for your business  anyways.
  • It will load faster if you don’t junk it up
  • It will be easier to navigate – as long as you keep mobile in mind while designing.
  • Cheaper alternative then 2 URLs
  • It concentrates on the core information 

Check out the above info graphic that shows how many people actually use their phone to search for your company on their smart phone. This alone should get you want to design mobile first! Credits to https://wearesocial.com/blog/2018/01/global-digital-report-2018

If you have any benefits of a mobile-first design that I did not mention, please comment below!